Do not let Internet medical care become a "yellow cattle party" under the new situation (Figure)

OFweek Medical Network

Unique eye

When the time, energy, and number of people are limited, experts will lean toward the Internet side of earning extra money. Will it "injury" the offline hospitalization of public hospitals? In the future, the queue will be in the middle of the night, can you grab the number to see the top experts?

In 2015, it has gone with the wind, and the vigorous Internet medical treatment has also fallen into a "low tide" in the hurricane and cold rain at the end of the year. Recently, Zhang Rui of Dr. Chun Yu said a word when he looked forward to mobile medical care in 2016. The general idea is that "the doctor subsidy war has begun, and the new year is expected to be more intense." In the case of scarce quality medical resources, the Internet medical 挟 capital and public hospitals are vying for doctors' dramas. In the future, can we still see good doctors by queuing up?

As everyone knows, the "yellow cattle" reselling hospital registration is to be hit, even if the network scalpers use high-tech rush to make an appointment number, the price increase to sell to patients, and ultimately can not escape the fate of the media exposed by the Health Commission. Medical care is not an ordinary commodity. It should not be the highest price. It should protect its fairness and ensure that residents have fair access to public medical resources and medical services.

Dr. Chun Yu’s Zhang Rui recently explained that Chun Yu’s play at an event said that Chun Yu “uses the fragmentation time of Chinese doctors and aggregates the time for doctors to wait for a car, after meals, lunch breaks, and going to the toilet. The products are sold to users. These fragmentation time is not the current supply of Chinese medical care, it is the increase of medical care in China now."

When it comes to fragmentation time, I think that the "U-protection" APP that the Guangdong Family Doctors Association just launched recently has also used the fragmentation time of nurses to provide residents with home-based care and accompanying services. The response of many in-service nurses in the top three hospitals is that their jobs are busy, and there is time to earn this extra money.

Now the influential "V doctor" in the mother group is also about the same style of play, using the pediatrician's off-duty time, rest time, providing offline consultation and consultation, because it can "accidentally" to a lot of famous people, deeply Moms love it, but it doesn't dare to charge extra. Good doctors, registered network now have an appointment plus channel, according to the "condition priority principle", you can find the chief physician, professor plus, of course, the premise is that patients need to pay extra. Wuzhen's Internet Hospital provides a virtual bridge between patients and doctors. It can realize online video consultation, and the bridge is not free. An appointment number is 200 yuan.

To put it bluntly, doctors in the system can earn more income through the Internet platform. Compared with “medicine-based medicine”, this income is of course more open and more decent. For doctors, it is also a reflection of value. It is no wonder that Zhang Rui recently said that Dr. Chun Yu will have 100 millionaire doctors. "Doctors can get 1 million through reasonable and legal income outside the system."

However, my question is, how much fragmentation time does a busy doctor have to integrate in China where medical resources are so tight? Although relatively idle hospital doctors can become the main force of network light consultation, but did not solve the needs of patients looking for experts. The battle for high-quality medical resources by major Internet medical platforms will eventually turn into a "yellow cow" under the new situation - you can see the experts when you give money, and you can't talk about it without money.

Of course, Internet medical care has its absolute benefits, such as light consultation, establishing a good medical procedure, and improving the efficiency of doctors and patients. However, from the current situation of the chief physicians on the major Internet medical platforms, a battle for battle is inevitable. Through the subsidy, “Drips and Tricks” can attract a large number of people to switch to drivers, meet the demand for a large number of released taxis, and provide convenience for citizens' lives. But if Internet medical care goes the way, by subsidizing a big war to grab a doctor, can more and more good doctors emerge? It is impossible in the short term. Then, with a simple math problem, when the time, energy, and number of people are limited, the experts will lean toward the Internet side of earning extra money. Will it “injury” the offline hospital of the public hospital? In the future, the queue will be in the middle of the night, can you grab the number to see the top experts?

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