"Speed ​​of light" slimming down to lose weight trap

The State Administration for Industry and Commerce recently conducted surveillance checks on advertisements for medical, pharmaceutical, health food, cosmetics, and beauty services issued by some TV, newspapers, and internet media in the country in May 2013. The announcement of 10 serious illegal advertisements included chicken tails. Tea health food advertisements and Cui Neng brand blue lotus belly belly slimming tea health food products for two weight loss products.

In addition, the reporter found that Taobao is also gradually clearing such false advertisements for weight loss, but there are still a lot of ads exaggerated products. "Not only advertising is illegal, exaggerating the efficacy of publicity, in fact, the illegal addition of slimming products found in recent years is not a minority."

The director of the Armed Police Hospital Nutrition Department, Zeng Jing, said that consumers should not pursue the "speed of light" to achieve effective results. Such products are often double-edged swords, and the rapid effects also have hidden major side effects or health risks.

Peer "killing" is too intense

The 10 illegal advertisements announced by the State Administration of Industry and Commerce here include two advertisements for weight loss products, and one is the advertisement for the branded energy-absorbing blue lotus belly belly slimming tea health food (the manufacturer is Shaanxi Renkang Pharmaceutical Co., Ltd.). In the advertisement, “30 days away from high blood pressure, high blood fat, high blood sugar,” “clean up blood vessel waste, reduce the height of the three high bid farewell strokes,” “improve blood circulation, remove body fat from seizures,” etc., promote food therapy and use experts. , doctors, patients' names and images as proof, mislead consumers, and seriously violate advertising laws and regulations.

The other is the advertisement of chicken-tailed Pu-Erhia tea health food (the manufacturer is Beijing Zhongbokang Medical Technology Co., Ltd.). In the advertisement, "lower blood pressure, lower blood pressure, lower blood sugar, and stay away from fatty liver, coronary heart disease, myocardial infarction, and threat of cerebral infarction", "reducing its own lipid-lowering and metabolic physique, and changing obese physique" were used to promote food therapy and use Experts, doctors, and patients' names and images are used as proof to mislead consumers and violate advertising laws and regulations.

In response, a pharmaceutical dealer in Guangzhou, who had previously posted advertisements for weight-loss products, frankly stated to reporters: “L-carnitine, which has been popular in recent years, is taken as an example. There are dozens of products on the market. Both new media and traditional media ads have played well. Very fierce, the effect is a bit 'over', or no one will call the hotline. "He said that knowing that the violation is still advertising, just because the peer "killing" is too intense.

Weight loss product advertising language exaggeration

The reporter learned that a micro account named “Myra Missy” had recently been found to have compromised the interests of Taobao fans and caused serious damage to the user experience. It was specifically banned from punishment for 15 days. If you find a recidivism, you will be dealt with.

According to reports, according to Taobao and Tmall’s through-train service specification, no weight, breast, aphrodisiac, vaginal, or hypertrophy effects can be seen in the promotion information, and oral, smear, or injection products are used.

However, the reporter found that browsing, Taobao is still a large number of slimming products in the sale, many slogans exaggerated, such as "every day bath every day," "30 days to lose 20 pounds," "old Chinese medicine to make potent pills, invalid "Refunds," "women are born fairies, but also your devil's body," and so on, many products monthly sales reached thousands of pieces, and most of them did not suggest any use of risk.

Consumer reminder: all known as quick effects should be vigilant

Director Zeng Jing admitted that any product that has a miraculous effect on weight loss should be treated with caution. "Body fat burns in a very short time, which is a little unscientific, because the body's metabolism has its own laws and rhythms."

Director Zeng said frankly that many common side effects of diet pills or slimming tea are rapid heart rate, high blood pressure, unbearable dry mouth, and more than diarrhea. These symptoms can be mild or severe, but they should be stopped immediately if severe symptoms are encountered. The person should also be taken to the doctor.

Experts also reminded that there is a big note when purchasing, that is, you are not free to freely combine packages. Therefore, it is advisable for consumers to consult a professional doctor at the time of purchase and read the product's instructions in detail.