Can packaging help patients learn?

Joe Reynolds thinks so. As research manager in Noble`s design and engineering department, Reynolds helps drug and medical device manufacturers develop training aids that can help patients learn how to self-administer therapies. Some of these aids can be incorporated into packaging, and they could provide additional support when patients experience situations such as needle anxiety or training decay. "We focus on ways to build confidence levels to self-administer products, and we have different ways to decrease anxiety as well as address training decay, which can happen with drugs that are taken on a weekly, bimonthly, or quarterly basis," explains Reynolds. [We try to make additional touch points to help patients learn or relearn key steps to adhere to therapy." Noble follows [an integrated product development process that identifies the unique training needs of patients and other stakeholders," says Reynolds. [We develop product requirements, create concepts that tie to user needs, and test those concepts through user feedback." Within packaging, different platform technologies are possible, he says. Designs could provide [multisensory feedback, such as auditory features or LEDs that correspond to a spoken script," he explains. [We have sensors that we incorporate that can wirelessly connect with training devices to teach patients how to avoid mistakes." Smart Pad 2.0 is one such approach. Launched in October 2015, Smart Pad 2.0 incorporates sensors and other onboard technology into injection pads built into the the packaging. [The onboard technology can detect mistakes and provides an active learning experience," Reynolds says. [The additional level of support increases learning retention." It can be used with different injection devices and programmed with different languages, he adds. Noble presented Smart Pad 2.0 at the PDA Universe of Prefilled Syringes & Injection Devices in Vienna.